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iDEVICES
LAUNCHES NEW “HANK VS. SUZIE” COMMERCIAL FEATURING IGRILL WIRELESS
COOKING THERMOMETER Canton, CT, September 6, 2011 – Canton, CT -- iDevices www.igrillinc.com, creators of iGrill, the award-winning world’s first wireless grilling/cooking thermometer for iPhone, iPad and iPod touch via a long-range Bluetooth® and App-enabled connection, is targeting the chef in men and woman alike in their new 60 second iGrill commercial that will run continuously in the Apple aisle in big box stores across the country and through social media sites. The “Hank vs. Suzie” ad spot at: http://www.youtube.com/watch?v=MEFntbudC6k showcases the flexibility and ease of use of the iGrill thermometer for those who love to cook and entertain. In the commercial, Hank is busy working in the garage while his food is cooking in the oven. Suzie is relaxing, knitting and checking her email, while her food is smoking on the grill. They are both free to do other tasks because iGrill is monitoring the temperature of their food in both locations. With a distinctive graphic look, this upbeat spot with a cute role reversal twist at the end captures the essence of the iGrill product. The commercial is currently running online on Facebook, Youtube, the iGrill mobile site at www.m.iGrillinc.com and other social media destinations. “The
‘Hank vs. Suzie’ ad, the latest addition to iGrill’s marketing tools,
truly expresses the versatility and functionality of the iGrill and how
the product appeals to a very broad audience,” said Christopher Allen,
Sr, CEO of iDevices. About iGrill iGrill reads temperatures ranging from 40F (4.4C) to 400F (204C) and runs on four AA batteries. The iGrill device comes with one probe, but can accept two probes at once for monitoring two pieces of meat or fish simultaneously (additional probes are available for sale through the iGrill site). In addition, a new Ambient Temperature Probe is also now available (priced at $19.99), which monitors the inside temperature of your grill or oven. The included iGrill app advises what temperatures you should be aiming for, for all different types of meats, letting you know approximately how much time is remaining before your food is ready. Pricing & Availability Priced at $79.99, iGrill is available in black or white through the iGrill site at: iGrillinc.com, Apple online store at: http://store.apple.com/us/product/H6253VC/A?mco=MTY3ODQ5OTY, Apple retail stores across North America, and Frontgate print catalogues. iGrill comes with the iGrill device with display equipped with long-range Bluetooth®, one probe, useful iGrill Apps, and 4 AA batteries. iDevices also offers additional products made especially for the iGrill, including the iGrill Apron one-of-a-kind silicone skin that keeps iGrill safe from heat, moisture, food and the elements (priced at $19.99), additional probes (priced at $17.99/each or 2 for $29.99) and the Ambient Temperature Probe for $19.99. See http://www.iGrillinc.com for info. iGrill is the first in a line of products created by iDevices geared towards the Apple IOS lifestyle. For more information, visit www.iGrillinc.com or phone: 888-WE-iGRILL, (888-934-4745.) iGrill – Now You’re Cooking About iDevices http://www.iDevicesinc.com/ In 2009, American inventor/entrepreneur Christopher Allen Sr. created iDevices, LLC a company committed to partnering with inventors in the development of winning ideas for the iPhone, iPad, and iPod touch, as well as other areas of the Bluetooth®/WiFi market. The goal was to bring high quality, beautiful and cost-effective products to market in the shortest possible time. Leading by example, Mr. Allen assembled an elite team of industry professionals to develop an idea of his own – a concept that would go on to become iDevices LLC’s flagship product – iGrill, the first of a line of products created by iDevices around the Apple Lifestyle. For more information, see www.iGrillinc.com or www.iDevicesinc.com, phone: 1-888-WE-iGRILL (1-888-934-4745), Facebook: http://www.facebook.com/pages/The-iGrill-FB-Page/124504680938214?v=wall Twitter: http://twitter.com/iGrillTweets#.
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