Before get to the reasoning for our choosing to do a formal
endorsement of this PR firm, let me first lay the foundation for you to understand our
reasoning in our judgment.
A consistent problem with PR firms today
is that many of the representatives for PR firms simply have no tact. It seems that
many of the staff take a one-sided view of the situation, often times throwing the balance
of the vendor|press into a spiraling crash. I have personally gone
head to head a few times over the years with a few PR reps who defined the word
"rude" so perfectly.
A PR firm is a mediator between the
press, consumers, and the vendor. If a rep causes a bad feeling with a journalist,
the journalist in turn now has a jaded view in his evaluation of the product due to the
disrespect shown. On many occasions, the journalist may not even write the story.
The end result...No story, no customers, no more PR contract.
Rising To The Challenge
The poor image established by some of the
inexperienced and a few of the more "seasoned" PR representatives did not
thwart the labors of Karen Thomas, President and CEO of Thomas Public Relations. Instead, it caused her to be "rising
to the challenge" to help her present customers and potential clients of the
future to see that quality public relations services are not a thing of the past.
There are still a select few who still hold true to maintaining the balance between the
vendors and press.
Ms. Thomas has over
15 years of experience in public relations for digital imaging, consumer electronics,
Macintosh, Linux, software and hardware companies. As President of Thomas PR, she
has represented Olympus America for over 6 years. A very important point to many is
the fact that Ms. Thomas spearheaded the success of Olympus Americas digital line,
which brought Olympus to #2 in world-wide sales with over 500 industry awards and 6,000
articles and TV/radio placements!
It's Not What You
Know...It's Who You Know......NOT!!
The old saying "It's
not what you know, but rather WHO you know" may hold true for most people, but
Ms. Thomas is definitely NOT most people. She is a pacesetter like no other.
Thomas PR clients presently include Concord Cameras Corp., Magix
Computer Product International Corp., Octive,
PhotoPlus Expo (held at the Javits in NY), DigitalCustom in San Francisco, Wasabi Systems
in NY, Merlin in Vancouver, VNU Expositions in Washington DC, and TechMelt in NY, among
others. Incorporated in 1993, Thomas PR is the recommended PR agency for the Apple
Developers Connection (ADC).
Karen Thomas is on the
board of ListNet TechMelt 2002 and Long Island
Associations Small Business and
Tourism Council, as well as a member of the Public Relations Society of America, Photo Marketing
Association, Software Publishers
Association, Public Relations
Professionals of Long Island, and New York New Media Association.