- THOMAS PUBLIC RELATIONS, INC. Karen
Thomas, CEO & President
- KAREN THOMAS/THOMAS PR
- Karen Thomas in "Who's Who in Public Relations," Long
Island Business News
- Paul Lane, NBC Radio Los Angeles Interviews Karen Thomas, President,
Thomas Public Relations on "Gadgets 2014"! "She's a great friend of
mine. She sends me some great clients to interview when it comes to
technology. We're talking about Karen Thomas. She is the president of
Thomas PR, it's the #1 award-winning consumer electronics and technology
PR firm." - said Paul Lane,
- "Thomas PR is a go-to PR
agency for photo and consumer electronics companies,
representing numerous ground-breaking technologies, from
Lexar Media, Digital Foci, Unibind, Arcsoft, RocketLife
and more, so I thought that she would be a good expert
to talk to about PR tips for photo companies and
photographers," said Elmo Sapwater,
- "Thomas PR has an over 15
year history of successful PR campaigns for
international companies, and is well-known for
quickly and efficiently achieving high-level press
results for their clients. In addition, Thomas PR
has won over 500 awards for clients," said
- "Of the many press releases and upcoming events e-mails I received prior to CES,
yours was always professionally done and contained useful information for visiting various
vendors while I was at the show," said
Paige Eissinger, 2SmartChix.com
"I really appreciate your firm. You have access to pictures for every release you
send, an easy to navigate web site, and just all around great access for the press. Thank
you," Sven Rafferty, Svenontech.com
"I have known Karen Thomas of Thomas PR for a long time and watched her
catapult Olympus Camera from a ho-hum name in digital cameras five years ago to one of the
major players in the field. Similarly, she has worked with other clients to give
them excellent exposure in the consumer and technology
fields," Arthur Bleich, Features Editor, Digital
- "Thomas PR is one of the finest agencies in the business. Their office always
keeps us well-informed of their clients and we really enjoy working with them," John
- Thomas PR Wins 5 Star Rating "Thomas Public
is the first PR firm to gain a formal
endorsement by Positive Image News,"
Positive Image News
- "Thomas Public Relations Signs Octiv As Client,"
- "When Karen Thomas calls me with a cool product, it's cool. She knows
her stuff," Michael Sommer, Gadget Guy, WTLV/ABC-TV
"When it comes to getting things done, Thomas PR makes it as easy, as gracious,
and as righteous as it's gonna get,"
Don Sutherland, Digital
Camera Columnist, Editor, & Consultant.
"A company's success plays largely on how well the press is kept in the
- "Karen [Thomas] proved to be the grande Dame of entertainment. With
over 10 years of experience in public relations for computer companies, Ms. Thomas is
behind the success of major product launches, such as the Olympus America's digital camera
line winning over 60 awards in less than a year," Jacques Dussek, NTS News.
- "THOMAS PUBLIC RELATIONS SIGNS MAGIX ENTERTAINMENT CORP AS CLIENT,"
- "Thomas PR gives great customer service to people reviewing products or needing
help. They really take care of the press in all ways possible. We need more
people taking care of PR for companies like Thomas PR,"
Orion Research/Orion Blue Books
- "THOMAS PUBLIC RELATIONS SIGNS IMAGING COMPANY PRECLICK AS CLIENT,"
- "Thomas Public Relations Signs Preclick,"
- "Enter Karen Thomas, the persistent owner of a public relations firm in New York.
- Thomas urged me to submit a photo for restoration to her client,
DigitalCustom's Image Edit & Art, to see the company's work,"
Brown Kelly, The
- "Thomas PR is one of the finest agencies in the business. Their office
always keeps us well-informed of their clients and we really enjoy working
John Lentz, NBC-TV.
- "Her press parties, notably the Thomas PR Annual Pool Party, held before the PC
Expo computer trade show in New York, are legendary,"
"Bond over a barbecue. That's one way Thomas Public Relations
builds better relationships with the media,"
- Photo taken by Don Sutherland with the Olympus E-100 RS digital camera
(Click to enlarge photo)
- "If you know her (Dorit's) style of dancing, you know she moves fast. Yet as
captured at a recent reception at Thomas PR (which handles Olympus), Dorit is essentially
loop. Thomas PR does this plus goes the extra mile,"
Elmo Sapwater, Imaging Insider.
"Thomas PR has been the most helpful of all the camera manufacturers/PR
companies I've spoken to,"
Shawn King, "Your Digital Life," Mac Show Live
Thomas PR is chosen as "Small Business of the Week"
by The Small Business Store.com of the Long Island Association.
, Photo Trade News, June 2002
- Karen Thomas, Thomas Public Relations
GETTING THE MOST PUBLICITY FROM YOUR PRESS KIT AT TRADE SHOWS
You spend a lot of time preparing your press kit in the hopes that a writer will be
impressed and cover your new product introductions at a trade show in a news piece/review
or feature story, thus earning invaluable free publicity -- bottom line: more sales.
So you think you have a winning press kit. Its expensive, painstakingly prepared,
and beautiful: glossy, tied up with a fancy clasp and chock full of well-written press
releases, slides, business cards and 5-color brochures. You follow trade show procedure
and ship your press kits to the press room where they are displayed with hundreds of other
This whole press kit process is time-consuming and costs a pretty penny. Youre
really proud of your work. But, despite all your effort, you dont even get one
product mention in any magazine.
What went wrong?
You have to understand that, number one: writers are the busiest, hardest working
people around. They have to churn out volumes of copy in very short periods of time
especially during trade shows where they work the show during the day and write at night.
And two: theres a lot of your competitors trying to get their eyeballs at the same
time as you.
Since writers are so busy and inundated with information, youve got to make it
easy for them. The press kit mentioned above has a few mistakes causing it to be easily
ignored by writers. In an effort to be fancy, it was tied with a clasp and therefore too
hard (slow) for writers to skim through quickly in the press room.
Example: If you visit a press room anytime, you will observe writers going up and down
the stacks of press kits scanning them by quickly opening and closing them. This is their
time-efficient method of ascertaining whether there is any actual news in the kits before
picking them up, since kits are extremely heavy to carry. Ive actually met many
writers with back and hernia problems because of the press kit loads they carry around at
trade shows. So therefore, youve got to make your kit fast and easy to read as well
as news-worthy to assure coverage.
Here are some useful press kit PR tips to assure your kit will be noticed:
Make sure your press kit is scan (i.e. easy to open and close): no clasps, closures, or
Put the most news-worthy releases on top. Dont hide your news under brochures,
old releases, company appointments or other useless information.
Make your booth number easy to find on the press release or in the front of the kit.
That way writers will quickly find your booth, increasing the possibility of an interview
If you follow these easy steps, you will break through trade show press kit noise, get
better results, and make it easy for writers to remember your company.
Thomas Public Relations, Inc.
is a NY-based PR firm specializing in PR for the computer industry, with
award-winning clients such as Olympus, Concord Camera, Soundmatters,
iDevices, Velocomp, Ambient Design, Octiv, The Great Kat, DXG, Concord Camera, Digital
Foci, OWC, Peleman, Unibind, GigaTribe.com, RocketLife.com, PPC, The
Great Kat, Foveon, Magix, SkipJam, SCM Microsystems, Lexar Media,
PhotoPoint.com, dotPhoto.com, Express Digital, ArcSoft, and more. Karen Thomas, President & CEO,
is the winner of
"Top Tech Communicators" Award 2009
for "Outstanding, Individual Contributions to the
Field of Information Technology Public Relations."
ã Thomas Public Relations, Inc.