SHOWSTOPPERS PR TIPS NEWSLETTER
Feb. 11, 2004
Ask Dan & Steve: This Week's PR Tip
One tip each week, to help you get more press coverage
How to choose a PR agency: Top questions to ask
By Karen Thomas
Karen Thomas is President, Thomas Public Relations Inc., a leading high-tech PR agency with over 15 years experience. Thomas PR is known for successful PR and branding campaigns for Olympus, Lexar Media, Helix Software, McAfee, Concord Camera, and many other companies. Thomas PR is a registered trademark of Thomas Public Relations Inc.
Well-executed PR is guaranteed to bring in press exposure, which is crucial to the early stages and survival of your company. Below are key questions to ask to help you choose the right agency for your needs:
· What is the PR agencys specialty?
· Are they at the right trade shows/events?
· Whats the size of the PR agencys clients?
· Who do editors like to work with?
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