- Entrepreneur Magazine on BURG Smartwatches
“This Standalone Smartwatch Is Designed for Both Children and
Senior Citizens” by Geoff Weiss
This Standalone Smartwatch Is Designed for Both Children and Senior
Tech News for Your Bottom Line
Dutch-inspired design firm Burg is
launching a new device in the burgeoning smartwatch realm that
singlehandedly targets two divergent demographics: children and senior
Dubbed the Burg 31, the watch functions as a standalone phone with an
included SIM card, and thus mustn’t to be tethered to another mobile
device in order to place calls or send texts. However, it can be
connected to a smartphone via Bluetooth if desired, according to the
To this end, parents can monitor the whereabouts of their children via
GPS tracking and seniors can make one-touch calls in the event of an
emergency. “This special 911 emergency feature replaces the
stereotypical, embarrassing and expensive ‘I’ve fallen’ pendant that
seniors have an aversion to wearing due to the stigma it creates,” Burg
said in a statement.
Related: The Future Has Arrived: You Can Now Order Pizza From Your
The watch does not offer an Internet browser, according to the company,
as a security precaution for children. Its face features analog
Boasting a two-day battery life and water-resistant frame, the Burg 31
is available in eight colors, ranging from the sophisticated to the
kid-friendly. It is priced at $129.
Burg was founded in 2009 by Dutch lifestyle design veteran Hermen van
den Burg, whose work has decorated the aisles of Ikea and Target. The
company, which says it is committed to the idea of a “smarter smartwatch,”
vends a total of 11 ‘smartwatch phone’ models.
The contents of all photos, graphics,
and text are protected by copyright
and may not be used or reproduced
without prior express written authorization from the publisher.