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iDevices Featured in Hartford Business Journal “What
transpired for iGrill was an immediate spike in
sales. Karen Thomas, the company’s spokesperson,
said sales spiked for the $79.99 product with 2,000
sold in the following days”!
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Hartford
Business Journal
HARTFORD BUSINESS JOURNAL
Monday, September 10, 2012
Hot time for iGrill
The folks at iDevices in Canton have been on a bit of magic carpet ride
with their iGrill product. Great promotion seems to follow the grilling
product, which uses an app to communicate with smartphones, wherever it
goes.
First it won a major award at Consumer Electronics Show in Las Vegas in
January 2011 that brought it national acclaim. Now it’s received the
blessing of Mark Zuckerberg, founder of Facebook.
One recent evening Zuckerberg tweeted to his legions of followers, “I
updated my grilling app, iGrill, today and it now has Facebook
integration that lets you see what other people are grilling right now
around the world. Awesome. I’m making a Fred’s steak.”
After that comment, the iGrill site was inundated with visitors, causing
the site to go down for two hours.
That prompted a happy statement from Chris Allen, CEO of iDevices, “We
were caught totally off Guard by Mark Zuckerberg’s post and the
immediate influx of traffic. We had quietly released this update for our
users … and were waiting for it to gain traction, but this obviously
gives us a huge head start, thus a quick add on of servers and bandwidth
was needed. We are excited to see how this unfolds, but I would like to
dispel the rumors that iGrill or iDevices received any investment from
Mr. Zuckerberg to date, although we would welcome the opportunity to
work with him, this is not something that has occurred yet.
What transpired for iGrill was an immediate spike in sales. Karen Thomas
, the company’s spokeperson, said sales spiked for the $79.99 product
with 2,000 sold in the following days. According to an NPR news article,
sales of iGrill spiked 500 percent after the glowing recommendation.
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